Chocolate Investigative Reporting

In the spirit of the holidays, here is a devastating expose of a chocolatier that makes a fancy package and a lot of unsupportable claims about the origin and quality of their product, to convince suckers to buy it, even though the markup is way beyond obscene. A serious chocolate connoisseur decided to dig into their claims, and systematically takes them apart in this ten-part article.

I can't believe I just read a riveting ten-part article about the false pretensions of a chocolatier, but there you go.

Via BoingBoing.